About Us

About Us 2018-04-13T05:10:57+00:00

OUR STORY

Joe Patti and his family have been in the fresh produce industry since they arrived in Melbourne from Southern Italy in the late 1950s.

Joe has owned shops in different pockets of Melbourne over the years, including Acland Street (St Kilda) and Glenferrie Road (Malvern). He has owned La Manna Fresh in Brunswick since 1993.

He has seen a number of changes to the industry over the years. Trucks are now loaded by forklift, rather than by hand. Produce is weighed and priced by computers, rather than by hanging scales and the back of an envelope. Seasons and availability of produce is better as farming methods improve and growing regions expand. Customers are shopping online, rather than actually having to come into the store. Increased challenges from supermarket chains and competition. Wholesale market relocations from North Melbourne (Queen Victoria), to Footscray Road and soon to Epping.

Frank Patti’s (Joe’s older brother) shop in the 1960s on the corner of Sydney Road and Moreland Road, Brunswick.

Cosimo, Anthony & Joe Patti

Every year is different and every fruit season is different. The knowledge, understanding and wisdom of all those years of experience allow Joe and his team to maintain the best quality of fresh produce all year round.

Joe has recently been joined by his son Anthony who now looks at moving La Manna Fresh into the next chapter. While the core of their business will always be quality fruit and vegetables, new products and groceries have found their way into the store to create a more complete gourmet shopping experience for La Manna Fresh customers.

Joe’s daughters Natalie and Karen also operate a store next door that specialises in fresh organic produce and groceries (www.organicsbylamanna.com.au).